Social Networking

Social Networking services like Twitter, Facebook, Bebo, LinkedIn and MySpace can prove to be useful marketing mediums to reach your audience. Spread the news about what's new, promote special offers, and build customer loyalty.

The Rising Trend

As the increase in popularity of social networking is on a constant rise¹, new uses for the technology are constantly being discovered.

A popular use for this technology is social networking between businesses. Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive², there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects. These companies are able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions on how to improve or change products or services.

Social Media

Social media technology can be used as another effective marketing tool. Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

Social Marketing Tools and Your Business

Apex Net Studios can provide service set up, Website integration and management of social networking services for your business. We can install and set up social media tools to match your business needs. Contact us for more information.

1. Google Trends, ECommerce, Social Networking

2. Nimetz, Jody. "Jody Nimetz on Emerging Trends in B2B Social Networking". Marketing Jive, November 18, 2007